WHAT SMARKETING DOES
We help you professionalize your sales processes
Complex B2B sales demand structure, collaboration and precision. We find what stops you from closing deals.
Whitepaper, CONNECT Hub ROI
12 deals influenced
Score
94
Case, Naturligvis AS
8 deals influenced
Score
81
Webinar, Smarketing 101
5 deals influenced
Score
67
Solutions by industry
Built for knowledge-intensive companies.
The industries differ, the challenge is the same.
01 / 04
Technology companies
Long evaluations, technical buying groups and products that must be explained before they can be bought.
Shared benefits, whatever the industry
Make every buyer interaction count
Bring all dialogue, content and activity into one place so every meeting builds on the last.
Streamline every stage of the sales cycle
Structure and tools that remove friction from first contact to signature.
Turn every seller into a top performer
The same methodology, material and insight for the whole team, regardless of experience.
Why Smarketing
Complex sales lose to ignorance.
Long sales cycles, many decision makers, scattered information. Proposals disappear in the inbox. Marketing and sales talk past each other. Pipeline forecasts are built on guesswork.
We make B2B sales simple, transparent and less time-consuming with methodology, structure and a platform that helps every team member look professional, regardless of experience.
It's all about
CONNECTING.
We connect opportunity and customer behaviour, sales and marketing, leadership and team.
01
Connect sales
Give sellers a shared decision-making space with the customer no lost threads, no endless email chains.
02
Connect marketing
Bring content, campaigns and customer dialogue into one place so marketing and sales pull in the same direction.
03
Connect leadership
Forecast pipeline based on real customer engagement, not gut feel. Lift the whole team on a shared methodology.
Problems we solve
We've felt it first-hand ourselves.
Most B2B organisations struggle with the same two things. We built Smarketing to solve exactly these.
PROBLEM 01
Complex B2B relationships and cross-team commercial collaboration are handled in fragmented fashion across email, Teams and Excel.
Consequence
Customer-facing quality varies. Fewer sales and commercial people hit their targets, opportunities are lost and results suffer.
PROBLEM 02
Missing commercial alignment and insight between sales and marketing make forecast and pipeline hard to manage.
Consequence
Quality, value proposition, efficiency and distribution power weaken and forecasts become guesswork instead of governance.
How we work
Three steps. One sales engine.
We professionalise your sales process step by step, until your team owns it themselves. All at a fraction of the cost of one extra salesperson.
Underneath it all sits CONNECT Hub, our secret sauce and in time yours.
See pricing and services →01
ASSESS
Sales Process Assessment. Conversations with leadership and reps, data review, top 3 bottlenecks and a recommended action plan. Duration 2–3 weeks.
02
STRENGTHEN
We build the sales engine with your team: senior sales leadership, a sharper brand, better sales material and routines that last. CONNECT Hub Basic included.
03
OWN IT
Your team owns the process, the platform supports it. CONNECT Hub Basic or Premium with Deal Compass CRM, digital rooms, brand strategy and AI.
Customer story
"At Eiendomskreditt we chose to become a pilot customer of Smarketing CONNECT Hub because we want to set a new standard for customer dialogue in our industry."
Eirik Christensen · CEO, Eiendomskreditt
More case studies →Next step
Ready to find out what's stopping you and solve it?
30 minutes with us is often enough to see where in your process most value leaks and what it takes to plug it.