One search box
One box. Ask in plain language. Get answers in seconds, not hours.
CONNECT Hub
Customer dialogue at the centre, not the CRM.
CRMs were built to record what sellers do. CONNECT Hub is built around what the customer actually does the dialogue, the documents and the engagement. The CRM gets the data straight in, but the truth lives in the room with the customer.
One customer
One room per buying process.
One team
Sellers, partners and advisors in the same direction.
One truth
Dialogue, content and progress in the same place.
Explained simply
One place for everything your company knows about its customers.
CONNECT Hub gathers everything your company knows about your customers in one place. Anyone in the company can just ask a question and get the answer instantly, instead of digging through ten different systems or pinging the one colleague who happens to remember.
All knowledge connected
CRM, proposals, strategy, product, customer dialogue and documents, one source.
Live within a week
No big migration. We plug into what you already use and switch it on.
Safe and GDPR-ready
All data in Europe, isolated per customer, keys never leave the server.
How it fits together
One platform. Four layers.
CONNECT Hub is built in four layers, each new one makes the context sharper for the whole team and for the AI.
Connect Core
Deal Compass CRM, digital rooms and library. A complete operating platform from day one.
Connect More
Add standard Smarketing modules: Brand strategy and our AI agent SmAIa.
Connect Your Own
Plug in your own systems: Outlook, ERP, your own CRM or other marketing platforms.
Connect AI
smAIa has access to all data within CONNECT Hub. Bring your own key and connect to Claude to create reports and presentations.
Connect Core
Connect AI
Connect Your Own
Connect More
Up and running in under 1 week
Kickoff Monday, a productive team the same week. No long implementation projects.
Extend the database as you grow
Start with what you need now, add fields, modules and integrations whenever you want more.
Who is it for
Built for sales that demand more than a proposal letter.
CONNECT Hub creates the most value when the purchase is a process, not a transaction. If one or more of these patterns sound familiar, the platform is built for you.
Long sales cycles
Deals that live for weeks or months, where momentum disappears between meetings.
Large buying committees
5–10 stakeholders on the customer side who all have to understand, align and sign.
Complex products and services
Solutions that require explanation, configuration and documentation along the way.
High transaction values
Deals where every percentage point in win rate and every week in cycle matters to the bottom line.
Engagement
See whether what you send actually gets attention
Real-time data on which decision makers open, read and share your content.
Security
Make information sharing secure and traceable
Replace attachment-on-attachment with one shared room where everything is versioned and access-controlled.
Structure
Replace long email threads with one digital room
All dialogue, all documents, all parties in one place, from first meeting to signature.
Proposals
Give proposals structure and the sale itself a shape
Standardised frameworks make every seller look professional, regardless of experience.
The architecture
Connect everything.
One search box. Everything your company knows. Every connected source makes the context sharper.
Connect Core
Deal Compass CRM, Digital Rooms and Library. A complete operating platform from day one.
Connect More
Add standard modules as you grow: Content Planner, Brand Compass and more.
Connect Your Own
Plug in your own systems: Outlook, ERP, finance or your own CRM.
Connect AI
smAIa understands everything that is connected. Use our key or bring your own (BYOK).
Why now
Three forces make this the moment
1
The technology just arrived
Open standards like MCP finally let AI connect safely to business systems. This option did not exist two years ago.
2
Everyone is adopting AI
Without context, every company produces the same generic output. Context is the new differentiator.
3
Waiting compounds the cost
Every quarter with scattered knowledge means more deals lost to silence, while early movers build a context advantage.
AI engagement score
Pipeline based on data, not gut feel.
+38%
higher win rate on deals with an engagement score > 70
Aberdeen: companies with mature lead scoring report 30–40% higher conversion rates.
−45%
less time spent on internal status updates
McKinsey: knowledge workers spend ~28% of the week on email; shared pipeline visibility removes 40–50% of status pinging.
2.5×
faster onboarding of new sellers
CSO Insights / Gartner: structured playbooks and enablement cut ramp time by 2–3×.
Sources: Aberdeen Group · McKinsey & Company · CSO Insights / Gartner. The figures are Smarketing's synthesis of industry benchmarks for B2B teams adopting engagement data, shared pipeline visibility and structured sales enablement.