About Smarketing
We connect opportunities and behavior, sales and marketing, leadership and teams into one commercial engine.
Smarketing was founded on a simple observation: B2B companies don't lose deals because people aren't trying. They lose because the commercial infrastructure is too weak. We exist to fix that.
Our vision
The preferred partner for commercial success in B2B.
By connecting sales and marketing we make the sales process more effective. Smarketing helps B2B companies plan, execute and communicate sales and marketing strategy.
The challenges I saw for many years as a commercial leader were the motivation and inspiration when I launched and developed Smarketing. I believe the entire company identity can strengthen customer dialogue, and I'm dedicated to strengthening both people and business.
Mission
Our tools and methodology form the foundation for profitable and effective sales organizations.
01
Structure over ignorance
Complex sales are won with clear frameworks. We design processes that can be repeated.
02
Data over gut feeling
Engagement is measured, not guessed. We give leaders real signals to steer by.
03
Customer dialogue at the center
Better dialogue is better sales. We optimize for the buyer's journey, not just the seller's.
Our team
The people behind Smarketing.
Vegard Bøe
Working chairman
Tina Tharaldsen
Board member
Selleo.com
Tech team
Partners
We work best together with others.
Smarketing partners closely with leading vendors in CRM, contract management and AI. Together we deliver a complete commercial stack.
Become a partner →