01
Capture like Excel.
Get insight like an analytics tool.
Set up pipeline as fast as a spreadsheet without losing the overview.
Deal Compass CRM · Part of Smarketing CONNECT Hub
Pipeline you can trust.
Deal Compass CRM is built for sales processes with a lot of knowledge sharing. Each case connects to digital rooms for proposals and collaboration, tracking what the buyer actually reads, shares and returns to. For those who measure quality in dialogue, not the number of dialogues.
Total pipeline
12.8M
28 deals
Active pipeline
9.4M
22 active
Win rate
42%
9 won
Avg engagement
68
all deals
Pipeline per stage
Qualified12 · 4.2M · weighted 0.4M
Proposal sent8 · 3.6M · weighted 1.1M
Negotiation5 · 3.0M · weighted 1.8M
Closed won3 · 2.0M · weighted 2.0M
High engagement
last 7 days
Acme Corp
Negotiation · 1.8M
92
Finance House
Proposal sent · 950K
84
Technet
Qualified · 420K
76
Creative Creators
Negotiation · 1.2M
71
For whom
Built for those who lead knowledge-heavy sales.
Long sales cycles and many decision makers
B2B sellers
You need real visibility, not another field to fill in. Deal Compass tells you which prospects are engaged and gives you a fast overview.
Better forecasts and more people hitting targets
Commercial leaders
Easier reporting. More insight into proposals and engagement.
Our core
Not volume of dialogues. Quality in dialogues.
We track the decision process, because that's where complex B2B sales are actually won or lost.
What is Deal Compass CRM
Fewer assumptions.
More knowledge.
Pipeline management for complex B2B sales, as simple as Excel, but with insight that helps you win.
For B2B sellers in complex processes, where Excel isn't enough and a big CRM is too heavy.
02
Buying intent from real behaviour.
Not from how many times you called.
We measure what the customer does in the digital rooms reads, shares, returns and translate it into signals you can act on.
03
Quality over quantity.
Identifies qualified dialogues, not just the number.
Recommendations on the next step, based on how real each deal actually is. A pipeline you can rely on.
The hub logic
Why Deal Compass CRM belongs in CONNECT Hub.
CONNECT Hub is the commercial engine and hub that brings everything you need into one solution. Deal Compass CRM gives you a pipeline you can trust, and as part of CONNECT Hub you also get digital rooms you can invite customers into.
Multiple parties from different companies can share visibility into the same sales process through shared digital rooms.
Explore CONNECT Hub →
Content library
All sales material in one place, always available.
Digital rooms for proposals and collaboration
One shared workspace for you and each customer.
Data in Europe
Full GDPR compliance, no compromises.
Local support
Nordic language support, short response time.
Tools and integrations
That give you commercial strength.
AI assessment · Portfolio
The whole portfolio read at a glance.
The model summarises pipeline health, points out where the risk lies and what the team should prioritise first next week.
Portfolio review · week 19
Updated now
Portfolio health
72+5 vs last week
Stable momentum. 64% of active pipeline shows positive engagement, but one cluster needs intervention.
Likely won
5.8M
of 9.4M active
At risk
2.1M
3 deals silent
Forecast Q2
+8%
vs last forecast
Overall assessment
The pipeline is healthier than last week, driven by increased activity in the negotiation stage. Two large deals in proposal stage lack engagement from the technical owner, historically 60% of these slip if not addressed within ten days. The qualified stage is too thin to hold the Q3 forecast.
What the team should do next
- 01
Close the three negotiation deals that are ready.
Acme Corp, Creative Creators and Nordlys all have active readers from procurement. Expected impact: 4.8M closed within 14 days.
- 02
Activate the technical owner at Finance House and Portalo.
Both have a silent technical side. Invite them into the shared room this week before engagement drops.
- 03
Refill the qualified stage.
The pipeline is 1.4M short of the Q3 target. Prioritise 4 new dialogues from warm leads in the marketing database.
* The assessment combines engagement, decision-maker activity, stage balance and historical outcomes.
Why Deal Compass CRM is different
Update CRM
or be updated by CRM .
Complex B2B sales often involve a lot of knowledge sharing with many people involved. That makes it harder to predict when, and whether, the sales process closes.
01
CRMs manage customer registries.
Deal Compass CRM manages active buying decisions.
02
The seller reports status.
The system observes engagement.
03
You hope for a reply.
You see who is inside the digital rooms.
A typical CRM answers
- ,Who is the customer?
- ,How big is the customer?
- ,Who is the contact person?
- ,What stage is the deal in?
Deal Compass CRM can answer
- →Is this deal actually moving?
- →Who is driving the process internally?
- →Who has stopped engaging?
- →Has the decision matured?
- →Is the risk increasing?
- →Which content creates progress?
- →Is the customer evaluating, or just politely interested?
Traditional CRM
Deal Compass CRM
Company focus
Case focus
Seller reports status
System observes engagement
History
Signal-based progress
Tracks activity
Tracks the decision process
Pipeline = gut feel
Pipeline = behaviour + signals
Owns customer data
Owns proposals and customer dialogue
IT'S NOT ABOUT THE NUMBER OF SALES PROCESSES
It's about one decision.
Most CRMs are built around contacts, activities and pipeline stages. But complex B2B sales are about something quite different
- ●effective sharing of information and documents
- ●customer engagement over time
- ●internal alignment
- ●many people involved
Ready to try it?