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Systems
CRM, CONNECT Hub, content libraries, reporting and workflows that create one source of truth.
Resources / B2B tools
Commercial infrastructure
made practical.
Commercial infrastructure is everything that turns strategy into action: the systems you work in, the meetings that create momentum, incentives that shape behaviour and choices that give the team direction.
What it includes
Four parts that must work together.
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Meetings
A steady rhythm for pipeline, forecasting, learning and decisions – with a clear purpose and ownership.
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Incentives
Targets, bonuses and commission that reward the right behaviour, collaboration and profitable growth.
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Strategy
ICP, positioning, priorities and sales methodology that clarify who to win, why and how.
The Smarketing universe
Tools that connect with CONNECT Hub.
A growing collection of practical pages and tools that work independently or as part of the commercial infrastructure surrounding CONNECT Hub.
Planning
Smarketing Content Planner
A complete B2B planning tool for annual calendars, content, events and audiences. Align marketing and sales, create a clear publishing rhythm and make content an active part of the buyer journey.
Open Content Planner01
Annual calendar and content plan
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Events and activity planning
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Audiences and a shared workspace
Related pages
CONNECT Hub
Bring content, customer dialogue and engagement into digital sales rooms.
Deal Compass CRM
Manage pipeline and forecasts with insight from the real buyer journey.
Commercial infrastructure
See how sales, marketing, leadership and technology connect as one engine.
Brand platform
Build a shared strategic foundation for messaging and positioning.