Case · Follo Næringsforening
With greater commercial maturity, Follo Næringsforening has a completely new starting point for growth, structured member recruitment and a clear identity that opens doors.
Commercial maturity
"With Smarketing on the team we've raised our commercial maturity significantly. We now have a clear identity and strategy that makes it easier to bring more member companies into the association."
Christine Strømsæther · Managing Director, Follo Næringsforening
About Follo Næringsforening
Through meeting places, knowledge-sharing and collaboration, the association contributes to value creation, stronger relations and better conditions for local businesses. Follo Næringsforening connects people, ideas and businesses, and creates growth in the region.
The starting point
The association had little systematic outbound activity for recruiting new members. There was a need for data and strategy to understand who and how to approach companies that could strengthen the association, and a desire to work more structured and proactively with member dialogue.
The solution
The Smarketing methodology provided a structured approach to dialogue with potential members, with better alignment between messaging, content and follow-up toward signup. CONNECT Hub gathers all relevant information in one digital room where prospective members are invited in, see benefits, ask questions and engage. The platform is also used to manage network groups.
Next step