Case · Portalo
How Portalo went from an unknown player with little structure to a distinct brand with market trust and strong growth.
Growth
"There's no doubt Smarketing CONNECT Hub has been important in giving us a sharper profile. It has been a strong contributor to gaining market trust and high growth. It's even fun to write proposals in this platform!"
Vegard Bøe · CEO, Portalo AS
About Portalo
Portalo is a Norwegian start-up with a SaaS solution that digitizes and simplifies grant management for foundations and savings-bank foundations. The platform makes the entire application process more efficient, transparent and secure. Main owners are Sparebankstiftelsen Sparebanken Sør and Grieg Kapital.
The starting point
When the collaboration began, Portalo faced classic early-stage challenges: low visibility and little market traction, an unclear brand and value proposition, lack of structure in sales and marketing material, and few tools to scale the effort.
The solution
Over more than a year of close collaboration, Smarketing has helped Portalo build a complete brand platform, structure sales and marketing material, establish shared templates and tools, and support the team across strategy, prioritization and execution. CONNECT Hub gathers all communication in one platform and makes the sales process consistent and focused.
Next step